Developing competitive marketing strategies
An Amway case study

Page 8: Conclusion

In today's highly competitive environment, an organisation has to develop a business strategy that provides a strategic fit between its resources and the changing business environment.

This case study illustrates how Amway has continued to develop by using a range of strategies based upon Ansoff's product/market matrix. These strategies have enabled Amway to build its business by continuing to broaden its customer base and enhance the service it offers to Independent Business Owners, Members and Clients.

Amway | Developing competitive marketing strategies


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