Maintaining The Competitiveness Of A Global Brand
An Amway case study

Page 3: Product Development

Research and development play a vital commercial role creating better products through improving operational processes and helping the whole business focus upon its customers.

Artistry products are the result of years of research, development and testing, supported by modern manufacturing principles. Amway's research is proactive, taking the lead in a market by researching the newest ingredients in the industry for continuing development of new formulae using state-of-the-art manufacturing techniques.

This case study focuses upon how Amway has recently injected life into the product life-cycle for its Artistry range to maintain this proactive position and keep ahead of its competitors.

Amway | Maintaining The Competitiveness Of A Global Brand


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