Maintaining The Competitiveness Of A Global Brand
An Amway case study

Page 2: The ARTISTRY* Range Of Cosmetics

Over the last 31 years Amway has invested heavily in the development of the Artistry range of Skin Care and Cosmetics. The range comprises approximately 3,257 individual lines which are sold in over 30 countries throughout the world.

Based upon a recent Euromonitor study of global sales data:

  • Artistry is among the world's ten largest brands of facial skin and colour cosmetics
  • Artistry is the largest direct sales brand of facial skin care and colour cosmetics in the world.

Amway | Maintaining The Competitiveness Of A Global Brand


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