Tackling the shortage of building land
A Bryant Homes case study

Page 1: Introduction

All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and respond to this change. Increasingly, business writers are harking back to Charles Darwin’s ideas about the way in which organisms adapt to their environments. Darwin, taking examples from the biological kingdom, noted that the species...
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Page 2: Where will the new homes go?

On a national scale, the growth of household numbers is translating to an increase in the need for new homes. In this country, it is estimated that one person households will grow from 5.1 million in 1996, to 8.6 million in 2016 and the average size of households will fall from 2.47 people in 1996, to 2.17 people in 2016.In general, housing development follows the demand for housing which is...
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Page 3: Responding to planning requirements

The planning system in this country is charged with the responsibility of evaluating household projections for dwelling requirements and then identifying ‘appropriate’ locations. This involves the preparation of county guidance and local structure plans. Organisations like Bryant need to be able to anticipate and respond to these plans.The preservation of green areas is becoming an...
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Page 4: Planning for the future

In response to these new changes in its operating environment, Bryant has had to rethink strategies for building development, its approach to identifying future building land and its progression through the planning process.Bryant has adapted its strategies for further building development. As a predominantly suburban/rural developer, Bryant now has to consider strategies to develop within Inner...
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Page 5: Maintaining a competitive edge

Successful organisations adapt to their environment by creating well thought out strategies to give them a competitive edge. Strategies are the long term plans of the organisation which are concerned with key issues such as – ‘what exactly does the company do/make?’ and ‘how will it maintain a competitive edge over rivals?’ The Bryant strategy focuses on four main...
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Page 6: Conclusion

This case study provides a fascinating example of how an organisation can successfully adjust to its changing environment by creating clear strategies and by focusing on the needs of its customers. As we move into the next century, it will be necessary to build more new homes in those areas of the country with the greatest increase in population. Land, however, is not a free resource. It must be...
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