Using IT to energise sales and marketing

Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central to each organisation’s competitive strength. It is capable of setting organisations apart from their competitors allowing them to offer completely new services and products. Organisations face increasing demands for better quality customer service and a faster response to consumer needs. There is also an increasing demand for high quality information across business organisations so that competencies can be improved in all…