The Internet is a powerful means for organisations to communicate with customers. A well constructed website enhances marketing and selling activities. Marketing is concerned with identifying, anticipating and meeting customer needs. Selling is the provision of solutions to buyers’ needs and requirements. A website is an extension to a company’s off-line brand. Within the current online environment, many firms across a wide range of industries are not taking the time or investing the appropriate levels of energy in truly researching, listening to and understanding their…

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