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Automobile Association Case Studies

Managing Change

Enhancing Customer Service Through Personal Relationship Marketing

Managing Change

Enhancing Customer Service Through Personal Relationship Marketing

Customer service can be used to achieve a personal relationship by focusing on meeting needs and requirements. The term can be used to describe...

Popular Case Studies

Would you lend £52,000 to Mr and Mrs Stevens?

Communicating with stakeholders

Meeting global responsibilities by caring for communities

Corporate Social Responsibility

Customer-led innovation in a competitive market

Social responsibility – using resources more efficiently

Developing key skills for a lifetime of opportunity

Building community partnerships

Financial management in a retail setting

Operating a statutory body in a commercial environment

Operations management: The Wincanton Way

Growing the value of a business for shareholders

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