Product life cycle

The life of a product is the period over which it appeals to customers. The sales performance of any product rises from nothing when...

Marketing mix (Price, Place, Promotion, Product)

When marketing their products firms need to create a successful mix of: the right productsold at the right pricein the right placeusing the most suitable...

The marketing mix

The marketing mix is often referred to as the '4 Ps', i.e. product, price, place and promotion. To meet customers' needs a business must...

Opportunities and constraints in the business environment

Opportunities in the business environment are those factors that provide possibilities for a business to expand so as to make more sales and profits....

Promotion

Promotion is a common marketing term, one that attempts to draw attention to product or business in order to gain new customers or to...