Co-operative Insurance Society
Case studies in Business Case Studies
Edition 3 Applying the personal touch to financial services
This customer focus case study examines the CIS approach to customer relationships and the steps it is taking to bring a modern face to the traditional values of personal selling.
Edition 2 Maintaining the Co-operative difference
This business and the environment case study looks at the ways that organisations in the finance industry are having to adapt their business operations and strategies in the face of changes in the external environment.