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HomeStrategyDecision MakingDecision making in an uncertain world

Decision making in an uncertain world

Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment – for example, the market price of products and raw materials, the level of competition, market opportunities, changing government legislation and, of course, technology. This case study focuses on the way in which the oil company, Chevron, developed flexible solutions to enable it to cope with the environment of change. In particular, it shows how Chevron has successfully developed flexible decision-making for the development of its…

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