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Digital and sustainability: this is how medium-sized businesses are changing

The digital change: opportunity and challenge

Whether in everyday life or business, digitization and sustainability are becoming more and more relevant. And companies can no longer avoid the growing demands in both areas no matter what type of companies they are. This applies to all kinds of companies from social media, gaming, or marketing industries to online casino UK and fashion sectors. If you want to survive in the market and win over customers and employees, responsible action and the creation of modern structures are essential. While start-ups usually rely on their digital know-how and innovative solutions right from the start, many medium-sized companies first have to reorient themselves to remain competitive in the long term.

An update for medium-sized companies

The former digitization trend became a necessity. And last but not least, the current world state ensured that. But the change in medium-sized businesses is also being driven from within. Employees in medium-sized companies are not only open to digital transformation, they also actively demand innovative solutions. This is the result of the SME study by the global e-signature expert DocuSign. What employees expect and what companies should rely on:

Act more digitally, more sustainably, and more socially

More and more consumers are paying attention to sustainability in their purchasing decisions. Responsible use of resources, social supply chains, and sustainable products are no longer nice-to-have, but important prerequisites for survival in the market. And employees also signal the need for environmentally friendly solutions, which starts with the more sustainable design of the workplace. The SME study comes to the result that 74 percent of employees believe that paperless or paper-saving measures, such as electronic signatures, digital notebooks, and the reduction of printouts, contribute to sustainability. Almost a third of the companies surveyed are already reacting to this and using low-paper processes in their day-to-day business.

In addition to sustainability, the assumption of social responsibility is also moving further into focus. 70 percent of the medium-sized companies surveyed are already committed to social issues and problems.

Hybrid working

The development of new working environments also plays a special role in the digitalization structure. The pandemic at the latest has made it clear that hybrid structures are essential in companies. Sitting in the usual place in the office for 40 hours a week is neither contemporary nor necessary if employees can also do their work from home.

The SME study found that respondents can imagine working outside the office for two and a half days a week. It is clear that this is by no means just a decision for or against going to the office: Around 60 per cent stated that they were more productive at home, which not only has advantages for employees but also for companies. Because they benefit from accelerated processes and faster progress.

And mobile working opens up another possibility: 84 percent of those surveyed would switch to an employer in another city if they offered full work in the home office. This not only gives employees more flexibility. If companies provide the right digital infrastructure here, the location will no longer be a knockout criterion when choosing an employer. And with a falling attendance rate in the office, the space requirement also decreases. Smaller office spaces with lower costs will also please the accounting department.

More flexibility and agility

Timesheets, paper forms, or printed contracts: bureaucratic tasks, in particular, are often associated with a high investment of time – and it is not uncommon for them to end in stress and frustration. The respondents in the SME study estimate the time lost due to too much bureaucracy to be an average of four hours and ten minutes per week. Digitized and simplified processes should offer support here – but are often still missing. Switching to digital contract processes alone saves time, money and is more sustainable. Companies should therefore not forego building flexible and agile structures. In addition to more flexibility, they also ensure happier employees and higher quality of work.

The study shows that change has long since reached medium-sized businesses. Established companies should now use this momentum to subject their structures to an all-around check. If you rely on the right adjustments now, you will not only meet the expectations of your employees. You benefit internally and externally from digital and sustainable solutions.

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