Every business, brand, and professional that owns and operates a website needs to start thinking about SEO. This thought should only be that it is an absolute necessity and that though must be turned into action now for the betterment of your content, ranking, and digital presence. SEO today now offers so much more for brands than the promise of a higher ranking on Google searches. You can provide a better on-site experience for your users, better content, and more organic and valuable reach that will help those in your demographic.
SEO is more than just a marketing tactic. It’s how you can better your company for digital consumption. That is why your first step today should be to create a strong SEO strategy using this guide:
Outsource to a Professional SEO Agency
SEO is technical. Though it can be learned, you will always be better off outsourcing to a professional agency. Some agencies even offer fixed priced SEO packages, so you can easily incorporate the cost into your budget. When you hire an agency, you make use of years of experience and enjoy technical tools that would be very costly to buy on your own. Outsourcing is the best way to get great results at a great price. This is how affordable SEO agencies like Searchworthy can offer such a wide range of services.
With a professional SEO agency on your side, you can then work together to create a great SEO strategy.
The Four Pillars of a Great SEO Strategy
According to Mazen Aloul, founder of WebQuest SEO agency, every SEO strategy will be built up from four main pillars.
A Website Audit
Your website is your core online. If it is rotten so too will everything else. That is why you need to have your website audited for both technical SEO and content.
Keyword Research
Keyword research can help you optimise your content in a directed, natural way. Keyword stuffing might be a black hat tactic, but smart and natural keyword placement after extensive research can help align your content better with what your demographic is searching for. This is an essential marketing step that will assure the real people visiting your website that you are what they were looking for as much as it is for Google’s algorithms.
Backlink Profile
Content might be king, but a strong backlink profile is still key when it comes to ranking well and bringing in organic traffic building up a quality backlink profile is essentia;. This will primarily be done through PR.
Content
Your content and the content you place on other websites needs to be exceptionally well written and optimised for SEO. This is how you compel both users and algorithms alike to favour your website.
Steps to a Strong SEO Strategy
There are five steps you will be taking:
- Start with Audits
- Improve Technical
- Keyword Research
- Improve Content
- Start Your Backlink Strategy
Do remember that SEO is an ongoing process. You will need to re-audit your website and re-write your content as time goes on to keep it fresh and up to date with the latest SEO practices. The best long term strategy is to get more organic traffic, find out more about organic seo services.