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HomeMarketingThe Marketing MixInnovation in infant nutrition

Innovation in infant nutrition

In the modern world, many consumers have opportunities to buy and use an ever-increasing range of goods and services. Firms continually develop new products which, more often than not, improve on those already available. The most innovative businesses will continually seek out new opportunities for product development with a view to satisfying consumer needs, improving human welfare and keeping the company strong. This is very true of the nutrition industry, where innovative solutions are required to meet nutritional needs and offer health benefits. Often these…

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