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HomeSales and MarketingLead GenerationLead Generation Strategies for Tech Companies That Actually Work

Lead Generation Strategies for Tech Companies That Actually Work

Photo by Jason Goodman on Unsplash

When you started your tech company, you probably didn’t realize you would also be taking on many other roles to keep your business growing. But, now that you’ve been running your company for a while, it may be time for you to consider alternative lead generation strategies so you can step back from those many roles and do what you were meant to do, whether that’s programming or product design or something else. From outsourcing your sales team to offering personalized solutions to offering free educational content, these lead generation strategies for tech companies will help you bring in more qualified leads.

Outsource Your Sales Team

A proven method of generating leads for tech companies is to outsource your sales team. You probably didn’t go into business to be a salesperson and you may not have the budget to hire a full sales team anyway. Outsourcing your sales team can generate much better leads more quickly because they’ll be able to hit the ground running with a developed marketing strategy that’s been finely tuned to your company’s individual needs. 

If you don’t know much about sales, you’re not going to get the qualified leads you need to help your business grow. Why not turn that part of your company over to the experts who know how to cast a smaller net to bring in leads that are more likely to become customers? By outsourcing your sales team, you can lower your marketing costs, reduce your lead-in time for campaigns, and bring more qualified leads to the table.

Offer Personalized Solutions

Lead generation is harder for tech companies than it is for businesses that sell a physical product because potential customers find it difficult to part with their money on something they can’t actually see or hold in their hands. For this reason, you have to be more creative with your lead generation strategies to capture and convert more leads. One great way to do this is to offer personalized solutions to your customers. 

Despite its misnomer of a name,  one-size-fits-all technological solution isn’t going to work for everyone. You can only get so far with a tech product that offers the same features to all its users. By offering personalized solutions, you can pinpoint the leads you want to bring in. You can carefully craft your ideal buyer personas and then go after those leads, leaving the others alone. There’s no better way to get qualified leads than by narrowing down who you want to target through personalized solutions.

Offer Free Educational Content

This strategy doesn’t mean giving your product away for free. It means teaching potential leads that they need your solutions since they might not even be aware of that need. This is particularly true for companies that are offering new technology that no one understands yet. It’s up to you to educate your potential leads on your solution and explain why they need it. 

Don’t save your educational content for subscribers only because people have a short attention span. If you don’t educate potential leads on your product and show them why your product will make their lives easier, they won’t stick around long enough to become subscribers. Leads will likely resist your solutions at first so you need to provide them with educational content every step of the way, from start to finish.

Make Your Campaigns Creative

You need to stand out among your competition and in a field where marketing can be a bit dry, coming up with creative campaigns can make all the difference in lead generation. It can be easy to fall into the trap of marketing tech products in the same old way with instructional videos and infographics, but if you really want to capture the imagination of potential leads, try something new. 

Take your cue from non-tech products to see what captures people’s attention and adapt it to your marketing campaigns. For example, humor really resonates with potential customers and while it might seem difficult to make technology funny, you’d be surprised. By infusing your marketing campaigns with humor, you can attract a whole new segment of customers to your product, providing leads that may have ignored your efforts in the past.

Provide Strong Calls to Action

The call to action (CTA) is still one of the best ways to capture qualified leads, especially from website visitors. Making your CTAs strong and providing valuable content in return for users acting in the way you want them to will ensure you get leads that can turn into sales. You can’t expect a lead to buy your product the first time they come across it, but by providing content that’s useful to them when they sign up for your newsletter or tell you more about themselves, you can nurture your leads until they’re ready to buy.


Tech companies have to do things a little differently when it comes to lead generation. These strategies will help you bring your sales to new heights. 

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