13.3 C
London
Tuesday, May 21, 2024
£0.00

No products in the basket.

HomeMarketingThe Marketing MixBalancing the marketing mix through creative and innovative strategies

Balancing the marketing mix through creative and innovative strategies

The Kellogg Company was founded in 1898 by W.K. Kellogg and his brother, Dr John Harvey Kellogg. Through experimentation with flaked corn, W.K. Kellogg created the recipe for Corn Flakes. In 1906, he opened the “Battle Creek Toasted Corn Flake Company” and recruited his first 44 employees. Together with these employees, he developed the initial…

Continue reading

Get unlimited access
Subscribe
Already a subscriber? Login