Balancing the marketing mix through creative and innovative strategies

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 Introduction The Kellogg company was founded in 1898 by W.K. Kellogg and his brother, Dr. John Harvey Kellogg. Through experimentation with flaked corn, W.K. Kellogg created the recipe for Corn Flakes. In 1906, he opened the “Battle Creek Toasted Corn Flake Company” and recruited his first 44 employees. Together with these employees he developed the initial batch of Kellogg’sCorn Flakes bringing to life his vision for great-tasting, ‘better-for-you’ breakfast foods. Kellogg embraced every opportunity to make a difference in peoples’ lives and was motivated by…

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