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 | Roles, responsibilities and career development in full in audio MP3 format taken from edition 16 of Business Case Studies.(podcast) This case study illustrates the variety of career paths available within British Gas, the structures that employees work within and the levels of responsibility for each role.Read the case study this MP3 podcast relates to here | |
| Using promotion to position a brand in full in audio MP3 format taken from edition 16 of Business Case Studies.(podcast) This case study illustrates how Hi-Tec Sports developed a new approach to promoting its brand positioning and engaging with customers through a viral marketing campaign.Read the case study this MP3 podcast relates to here | |
| Communicating with stakeholders in full in audio MP3 format taken from edition 16 of Business Case Studies.(podcast) This case study explores how Bernard Matthews has addressed the challenges of communicating with its customers and other important stakeholders.Read the case study this MP3 podcast relates to here | |
| Calculating and managing risk in full in audio MP3 format taken from edition 16 of Business Case Studies.(podcast) This case study examines how Eurostar proactively manages risk through its business continuity programmes.Read the case study this MP3 podcast relates to here | |
| Responding to changes in the market environment in full in audio MP3 format taken from edition 16 of Business Case Studies.(podcast) This case study reviews the external factors that have had an impact on Jessops’ operations and strategy.Read the case study this MP3 podcast relates to here | |
| Using sports marketing to engage with consumers in full in audio MP3 format taken from edition 16 of Business Case Studies.(podcast) This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market.Read the case study this MP3 podcast relates to here | |
| Developing competitive advantage through customer service in full in audio MP3 format taken from edition 16 of Business Case Studies.(podcast) This case study shows how Morrisons uses customer service to differentiate itself from its competitors, motivate its colleagues and help the business to grow.Read the case study this MP3 podcast relates to here | |
| Engaging consumers through word of mouth marketing in full in audio MP3 format taken from edition 16 of Business Case Studies.(podcast) This case study illustrates how Red Bull, the manufacturer of the world’s best selling energy drink, uses a range of innovative promotional techniques to improve the process of communication and drive consumer engagement and […] | |
| Business ethics and sustainability in the steel industry in full in audio MP3 format taken from edition 16 of Business Case Studies.(podcast) This case study looks at how Tata Steel is committed to environmentally-sound practices and tackling the challenges of sustainability.Read the case study this MP3 podcast relates to here | |
| Managing change through training and development in full in audio MP3 format taken from edition 17 of Business Case Studies. (podcast) This case study examines the role of people in improving the rail network and the British economy. Read the case study this MP3 podcast relates to here |