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Edition 10 Business Case Studies eBook

The Edition 10 e-book contains 38 unique case studies that give you a real insight into modern businesses, how they function, what they do and how they stay afloat. As well as getting to grips with the curriculum, and many recognisable top companies, the case studies can also help you excel in your exams. Your teacher can go for the ‘Network Licence’ to make sure your whole school or university can read the e-book.
What sets the case studies apart from other curriculum related material is the open and easy-to-read format of Business Case Studies. It doesn’t matter whether you’re a GSCE or a university student, the studies are relevant and engaging, from strategy in action to engaging stakeholders and competitive advantage.
While the e-book is a great source in the classroom, it’s also a helpful one at home, if you just want to revise on your e-reader.  
The case studies are supported by additional learning materials such as PowerPoints, handouts, MP3s, crosswords and word searches which are available to download online. 
The titles of the business studies case studies included in this edition 10 eBook are:
  • Acas and effective workplaces

This case explains how Acas improves employer/employee relations so workplaces become more effective and productive.  

  • Organisations and shareholders

This case study explains how share issues help companies to fund their activities.  

  • Meeting global responsibilities by caring for communities

This case study explains the meaning of Corporate Social Responsibility (CSR) and the importance to business of being involved with communities on a local and global scale.  

  • Working for sustainable development in primary industry

This case study helps students understand sustainability, stakeholders and ethics as well as the links between these topics.  

  • Recruiting, selecting and training entrepreneurial managers

This case study identifies Arcadia’s main brands and explains the meaning of management and different styles of management.  

  • Identifying customers and meeting their needs

This case study explains the importance of a mmission statement focuses on giving customers value for money by providing them with a convenient shopping experience.  

  • Investing in people and in brands

This case study identifies the important contribution that human resources make to brand image.  

  • Creating a sustainable chocolate industry

This case study explains BCCCA’s role in providing a focus for UK chocolate manufacturers to work together on non-competitive issues.  

  • Growing a business by developing products and markets

This case study helps students understand how developing products and markets influences business growth.  

  • Linking promotional activity and the product life cycle

This case study explains how and why companies extend their product range and demonstrates how promotional activity links to stages in the product life cycle.  

  • Implementing quality systems

This case study explains the benefits to customers when businesses operate and produce to defined standards, and the gains to producers and suppliers from being known to operate to defined standards.  

  • Engaging stakeholders in a business

This case study explains why it is important for organisations to engage with their stakeholders.  

  • Responding to a changing marketing environment

This case study explains that Castrol’s heritage is based on a combination of technical excellence in the development and production of oils and a focus on meeting the needs of customers.  

  • Creating an effective organisational structure

This case study explains that the organisational structure of The Coca-Cola Company is designed to meet its own particular requirements, and how regional structure can support both centralised and localised decision making.  

  • Bringing an innovative product to market Assure

This case study explains the innovative nature of Assure by Corus, outlining the significance of testing in the research and development process.  

  • Using effective recruitment to retain competitive advantage

This case study explains the importance of employee recruitment procedures as a means of maintaining competitive advantage.  

  • Developing new products

This case study outlines key stages in new product development and differentiates between qualitative and quantitative market research.  

  • Strategy in action - healthy schools

This case study explains the importance of carefully planning any new initiative and the relationship between aims and objectives, and ends and means.  

  • The importance of customer service

This case study explains what is meant by organisational ‘culture’, and illustrates what is meant by a customer focused culture through using examples of how Homebase employees operate.    

  • Businesses and taxation

This case study explains how a strong business growth can benefit the UK by creating employment and raising tax revenues.

  • Helping individuals and companies that are in financial difficulties

This case study identifies key functions of the Insolvency Service.  

  • Building a brand in order to sustain its life cycle

This case study explains what is meant by a product life cycle, and that research is needed to identify the best way of injecting new life into brands and products.  

  • The vital role of sales at Kraft Foods UK

This case study helps students understand how the scales and marketing functions work together.  

  • Combining factors of production to achieve growth objectives

This case study identifies the four Factors of Production and their importance, and explains the nature of enterprise and its central role in producing goods and services efficiently.  

  • Promoting social inclusion through access to legal services

This case study explains that direct public sector involvement in the UK economy has declined in the last 25 years, and government appointed bodies are responsible for contracting services to private businesses.  

  • How Lloyd's responds to changes in the business environment

This case study explains that the business environment is uncertain and volatile and that businesses cannot avoid taking risks.  

  • Recruiting, selecting and training for success

This case study outlines the key stages and processes involved in a recruitment process and why McDonald’s places high emphasis on its people and the recruitment process.  

  • Business aims, objectives and values

This case study explains the relationship between aims, objectives, values, and plans and identifies Michelin’s mission and its economic objectives.  

  • Securing customers' interests through mutual ownership

This case study explains that all businesses have ownership and management structures and the need for an organisation’s structures to be appropriate to the organisation’s purpose and vision.  

  • Responding to changing customer requirements: the drive towards Wellness

This case study explains that increasing numbers of people want healthier foods, and how and why market focused companies like Nestlé respond to such developments.  

  • Brand repositioning and communications

This case study explains what is meant by repositioning and why Philips carried out qualitative and quantitative research to identify an appropriate position for the brand.  

  • Investing in training to safeguard the future

This case study explains how being dynamic and innovative helps Polestar to keep ahead of the competition.

  • The importance of quality in creating competitive advantage

This case study explains that quality relates to how well a product does what it is intended to do and how the ability to provide quality consistently gives some companies competitive advantage.  

  • Taking a long-term view - developing fuels for the future

This case study explains why businesses take a long-term view of sustainable business practice and investment.  

  • Building Human Resources to provide a foundation for growth

This case study explains the importance of customer service as part of the overall product offered by organisations.  

  • UNISON and unions' wider role

This case study explains why employers and employees need to agree on what is fair in the workplace, and the role of unions in both protecting and representing workers at both local and national levels.  

  • Developing and implementing a strategic approach to ethics

This case study explains the importance of ethics and how a strategic approach to ethics is more likely to be effective.  

  • Operations management: the Wincanton way

This case study explains the range of activities involved in supply chain and logistics management.  

Product Details
Pages: 159
Language: English
Publisher: Business Case Studies (07/06/2012)
ISBN: 978-1-909918-22-1
Number of volumes: 1
Note: If you would like to add the contents of this eBook to your school or university network then please select the 'Network licence' option. If this is for your own personal use please select the 'Single user licence' option.
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