Home Marketing Segmentation Honour the past … invent the future (PDF)

Honour the past ... invent the future (PDF)

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Honour the past ... invent the future in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:understand the importance of customer focus, innovation and brand development

  • explain the link between rationalisation and economies of scale
  • explain the meaning and value of market segmentation.

Read the case study online here


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