Reviews form an integral part of the success or failure of any new product introduced in the online marketplace. Did you know 36% of the global internet population relies on online reviews for brand and product research? For 38% of customers in the US, online reviews are a deciding factor when making a product purchase.
Owing to the awareness among customers, the demand for product review sites is on the rise. For example, sites like Product Review Hero provide reviews on a range of products offered in the market and help customers make an informed decision before buying.
Reasons to Check Online Reviews Before Buying a Product
Product review sites aim to help customers navigate the myriad of products on offer and narrow down those choices. Detailed product reviews are published based on thorough research, which you can leverage and decide if you want to buy the product or not.
Here are the top reasons why you should read reviews before buying products:
1. Understand the Product
You come across a product advertisement while browsing through social media but have no idea what the product is. That is when product reviews come into the picture to help you understand the product that is being marketed. The product, its functions, uses, pros and cons are some of the fundamental topics that a product review discusses.
2. Gain Insights into the Working of a Product
Product reviews are written after thorough research. Thus you can expect an in-depth analysis of the product. Now that you have a basic understanding of the product, you can delve into details like:
- What is the product made of?
- How durable is the product?
- How to use the product?
- What are the distinguishing features of the product?
- Is there any guarantee or warranty offered?
- How does it compare against its competitors?
- Is the product environmentally friendly?
- What are the cleanup and maintenance activities involved?
If you are interested in purchasing any product, especially if it is an expensive one, you need to have answers for all the questions above on your hand before hitting that ‘Buy’ button.
3. Look into Buying Options
Products come in different packages and configurations. If you are buying from a third-party site, you may not be aware of the other buying options. For example, you want to buy a fire stove for your backyard with limited space, then opting for a small-sized fire stove will best suit your requirement than the large-sized fire stove available on the third-party site.
For example, if you have read through a review, you would be aware of the different sizing and buying options available on the fire stove.
4. Hear from Actual Customers
Most product reviews also include reviews from actual customers who have purchased the product and have experience using the same. A vendor may market the product as easy to use and clean, but with customer reviews, you can gain insight into whether this marketing claim holds true.
Product and customer reviews act as social proof. The more reviews you have access to, you know there is interest in the product, and customers are making actual purchases. If you are unsure about the product usage, reviews reflect that customers are buying and using the product.
5. Learn if the Product is a Good Investment
With reviews, you have access to detailed product information, what it does, and how much it costs. Looking at the features, you can decide beforehand if investing in the product would be a wise decision.
Some concerns or issues might pop-up only with the long-term use of the product. The product may be a cost-efficient purchase for now, but if you end up spending money on repairs later on, the product might not be a good investment after all.
Make Smarter Buying Decisions
Customers have come a long way from buying a product based solely on the vendors’ marketing content. You now have access to multiple product reviews at your fingertips. You can know all about the product, its most notable features, buying options, cost and compare it against other products in the market to verify if you are making the right buying decision. You can also hear from customers who have experience using the product.
You are spending your hard-earned money when buying an item. For every problem, issue, or challenge, there is a solution available in the form of a product. With review sites like Product Review Hero, sort through the clutter, narrow down your product list, and make smarter buying decisions.