Responding positively to a changing environment

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 Investment in new technologies For Agfa to remain a market leader, its managers must concern themselves with the future and ask themselves: Where is the industry heading?What are our competitors likely to do next?Where do we go from here? With imaging, the answers currently are: The industry is heading towards greater use of digital imaging.Our competitors will invest in research and development aimed at enhancing quality at affordable prices.We look to get there first, with better products to sell to customers who are prepared for…

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