Revitalising a valued character

1886

Introduction Powerful images stay in people’s minds. Innovative technologies offer new ways of projecting images, and the messages they help to convey. As a result, creative images remain an effective means of communication. Firms with powerful, creative images have a valuable promotional asset. Firms must ensure, however, that the images they convey keep pace with changes in society and continue to reflect consumers’ lifestyles. These lifestyles undergo continual change, so businesses need to keep their communications processes under ongoing review. In particular they need to…

Continue reading

Get unlimited access
Subscribe
Already a subscriber? Login