Small business marketing: 5 ways to boost your social media following in 2020

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In the past decade, social media has become an essential part of digital marketing, especially for small young businesses. If you're the owner of a brand-new business, you must establish a strong foundation of followers for your social media platforms. More and more millennials are using social media to find the products they choose to buy. In fact, 56% of customers use social media to research their products.

If you're struggling to create a strong online presence, here are some tips that will help you to boost your own social media following quickly and easily. You'll be amazed by the difference a widely shared and liked post can make!

1.    Keep your profiles updated.

People enjoy following social media profiles that are frequently updated with varied, interesting content. Plus, frequent updates will make your profiles far more visible. Each post you make gives you another chance to reach a new group of consumers through likes and shares. Finally, by posting frequently, you're more likely to reach consumers who will be reminded of your product having come across it once or twice in the past.

2.    Make sure your profiles are interconnected.

In this day and age, there's no need to create separate posts for your blog, your Twitter, and your Instagram. You can have an app to connect all of your social media platforms, so that every post is shared on each platform. This way, you'll reach a much wider audience with your promotional material.

3.    Likes equal business credibility

Remember, likes equate to credibility. The more likes and shares your posts receive, the better your profiles look. You're far more likely to gain new followers when your posts have been well-received in the past. If you're struggling to gain likes as a new business, why not try buying auto likes for profiles online? This will give you the boost you need to reach a wide audience quickly.

4.    Follow relevant influencers.

It has been shown that influencers help to build brand trust, with 49% of consumers claiming that they rely on influencer recommendations. Make a list of influencers who are relevant to your product. Try to find people who are followed by your target demographic. Reach out to these influencers and establish a business relationship. You could even send them samples of your product, which may end up in one of their product reviews in a few weeks or months.

5.    Create a brand voice and use it to communicate with followers.

Establish a unique, well-rehearsed brand voice and use it to reply to comments and private messages. By corresponding with customers on social media, you'll build a lasting relationship that will encourage these customers to continue to engage with your brand and purchase your product. It will also help to boost the popularity of your posts which, over time, will lead to a boost in the number of followers you have.