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HomeMarketingPromotionStrategy competitive advantage and the promotional mix

Strategy competitive advantage and the promotional mix

Mission and market A mission statement sets out why an organisation exists. Having a mission statement helps to clarify what the business is trying to achieve; internally it sets out what is important to the company and influences how resources are allocated and how people behave. The Polestar Group’s mission is: ‘To be Europe’s most innovative, profitable and customer-focused printing company’. This means that the company actively looks for ways of improving its service to its customers. This focus on customer needs is particularly important…

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