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Polestar Group Case Studies
Investing in training to safeguard the future
Training and innovation
The Group aims to be Europe's most innovative, profitable and customer focused printing company. It is constantly looking for ways to enhance...
Staying ahead embracing new technologies in a new digital world
Today we live in a digital world in which information can be communicated rapidly and efficiently, and in which images, sound and text are...
Strategy competitive advantage and the promotional mix
Mission and market
A mission statement sets out why an organisation exists. Having a mission statement helps to clarify what the business is trying to...