If you’ve been around the digital marketing game for a while, then you’ve certainly figured out that there’s no one right way to do digital marketing. If it works for you, then it works for you. Unfortunately, the opposite is not true. There are a lot of wrong ways to do digital marketing, and a single mistake can cost you dearly. Not to worry though, you can bounce back from most mistakes by implementing the right strategy. However, that doesn’t mean you shouldn’t do your best at avoiding such risky mistakes.
That said, here’s a list of mistakes you should never do in digital marketing.
Moving Without a Strategy
You may be surprised to know that many marketers and business owners start their digital marketing campaigns without a solid strategy. You may even wonder if that’s at all possible; it just doesn’t make any sense. The sad truth is that many amateur marketers mistake strategies with tactics and techniques. They may try to create cool videos and intriguing content, but these tactics on their own will do little unless there’s a clear relationship between them and a bigger goal - and that’s the difference between a strategy and a tactic. If you want your digital marketing efforts to be fruitful, start with outline a marketing strategy that supports your overall goals, and then work on the tactics from there.
Trying Every Strategy All At Once
Moving onto the other side of the spectrum, many marketers and business owners have this weird idea that, by using every marketing strategy in the book, their business will find unparalleled success. After all, the results you get should be better if you diversify, isn’t that right? Truth be told, there’s some kind of truth to this statement, although it’s misplaced. It’s true that diversifying your strategies will help your business reach more people, but that’s if, and only if, you’re able to implement each strategy effectively. Trying to take up more than you can handle, especially if you’re just getting started, will leave you unfocused and will scatter your efforts. Instead, it’s better to find the strategy that has the best chance of reaching your target audience and see it through until it yields results.
SEO is one of the most powerful tools you can use to get organic reach. The idea that SEO is dead has long since been combated, but it’s amazing how many people still believe that’s the case. Without a solid SEO strategy, you won’t be able to create a good website or improve the authority of your brand. Although getting started with SEO can seem pretty daunting, you’ll be good to go if you just start with the basics.
Moreover, understanding how SEO works in enhancing the user experience will help you tailor your website to your customers’ needs and rights. For instance, EU-native countries place strong restrictions on how businesses can get and use customer data. As the SEO experts at Bundle Digital point out, a good SEO strategy will help you abide by such regulations, all while taking customer experience into account. Ultimately, the changes you make and the updates you showcase will directly reflect on your website’s ranking, conversions, and authority.
Limiting Your Brand to One Platform
It’s easy to come to the conclusion that the most active social media platform is the best place to operate digitally. However, you’ll quickly come to the realization that this assumption holds no grounds. Instead of looking for the platform with the most users, why don’t you look for the platform that fits your business needs? You can certainly use Facebook to target various segments, but you’ll get better chances if you use LinkedIn to target businesses and professionals, or Instagram and TikTok to target young adults and teens. You can even operate on multiple platforms, given that you tailor your content to the specified target audience.
Neglecting Content Marketing
Speaking of tailoring the content, neglecting content marketing one serious mistake you avoid at all costs. Regardless of how well you choose your platforms or devise your strategies, it all comes down to how effective the content you create is. Content should never be created aimlessly; each word should be crafted with your overall strategy and goals in mind. Meanwhile, the content needs to appeal to the reader or viewer. It shouldn’t solely be about your brand; rather, it should be about how your audience can benefit from your brand. At the end of the day, content marketing works hand-in-hand with copyrighting to bring about the desired results.
There are a lot of mistakes you can make when getting started with digital marketing. Whether it’s moving around aimlessly or trying everything at once; neglecting strategies like SEO or content marketing because you don’t think they’re relevant, or limiting your online presence to one platform; it’s understandable how you’ll feel overwhelmed at first. However, that’s exactly why it’s important to know which mistakes you can afford and which you can’t.