Within an arms reach of desire a coca col

2430

 Introduction Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated in 1923, that Coca-Cola should always be 'Within an arm's reach of desire'. This study examines how this mission has continued to drive the Company's marketing strategy, enabling Coca-Cola to...

To continue to view this content you must be a member.
Login Subscribe