Starting an automotive shop can be one of the best moves you make. Whether you’re a skilled technician or you simply have a strong mind for business, the industry continues to grow. Plus, with the advent of diesel technology and automotive electronic systems, there are new fields of automotive repair that are in demand.
Between looking into technician certifications to setting up construction projects for your space, there are plenty of tips to keep in mind when you’re starting a business working with automobiles.
1. Pursue the right certifications.
If you want your business to stand out amongst the competition, you’re going to need to beef up your resume as best you can. One way is by pursuing automotive and diesel certifications. Many qualified diesel service technicians hold these, whether they’re an ASE Certification (Automotive Service Excellence) or another. If you want your customers to view you as a top-tier automotive service technician, you’ll probably want to pursue something like an ASE endorsement as soon as you can. Sometimes, this means taking a diesel technology program to help you study though you likely won’t need something as long as a degree program.
Industry certification is incredibly beneficial, as is accreditation. Whether you’re working with a national institute such as the National Automotive Technician Education Foundation or you’re pursuing separate certification through one of many third parties, it’s all about finding the right school or class to help you succeed.
2. Think about your shop.
When you’re working with automobiles and diesel engines, you’re going to get dirty and so is your shop. That’s why it’s important to find the right coating for your garage floor. Companies like TSR Concrete Coatings provide floor coating that can help your garage resist staining and dangerous work environments. If you need a new concrete coating or you’ve never had one installed, TSR Concrete Coatings is known for years of work experience and durable floor finishes for the automotive industry.
Having the right coating keeps your garage from being hazardous for your truck mechanics and the right coating can even resist the constant dripping of oil and other diesel fluids. Especially if you’re working on repairing collision damage, there’s plenty of potential for your shop being damaged or dirtied so it’s up to you to make the right choices to keep your business looking clean and professional.
3. Spread the word.
In order to have a successful business, you’re going to need customers, right? Well, this is where you need to put your skills to the test. Especially for a newer diesel technician, it can be difficult to convince new customers to work with you. Sometimes, teaming up with a media production company can help you spread the word for informational purposes. Other times, you’ll want to consider some marketing and social media efforts. There are plenty of third parties that can help you with a strong marketing campaign if you’ don’t feel comfortable handling it yourself.
Getting a few initial reviews can greatly help your business too. If, on your website, the purpose of a page is dedicated to reviews and you can guarantee the accuracy of information present, it could garner some positive responses. It’s a great way for any automobile technicians to get people interested in their business and start attracting some customers. On top of that, asking for referrals can be an excellent way to score your first customers. Don’t be discouraged if it takes a bit to get a response, though.
In such a high-demand industry, starting an automotive technician business seems like a no-brainer. Whether you’re simply the business owner or you’re a technician yourself, there are plenty of reasons to get involved.