Strategic growth in the fashion retail industry
An asos.com case study

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Page 6: Conclusion

asos.com has achieved a remarkable growth since it first began trading in 2000. Following the dot.com bubble of the late 1990s, many people doubted the potential of Internet-based retail businesses. It has taken careful planning to ensure that asos.com meets customer needs. The business has grown organically. It has expanded its market share, taken on more staff, and grown sales and profits. This growth has been achieved through systematically planned investment in both people and technology.

asos.com | Strategic growth in the fashion retail industry
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