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ASOS Case Studies

Strategic growth in the fashion retail industry

asos.com is the UK's leading online fashion store for women and men. Launched in 2000, the online retailer targets fashion conscious 16-34 year olds....

The product life cycle and online fashion

ASOS.com is the UK's market leader in online fashion retailing. It offers own-label, branded fashion and designer goods. Its headquarters are in Camden Town...

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