Expanding a business through skilful acquisition

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The name ‘Rolls-Royce’ has always been associated with high quality products. Most people probably link the company with high quality aero-engines and motor cars. Rolls-Royce still makes aero-engines, but no longer manufactures cars. Instead, the company has transferred its core strengths and expertise into other markets in which it has the greatest competitive strengths. These are the civil aerospace, defence aerospace, marine and energy markets. Strategies are the means by which organisations achieve their objectives. Strategies are long-term plans. Strategic implementation is the process of…

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