Meeting business needs through workforce planning (MP3) 
Building a single brand (PDF) 
Securing a market leading future through SWOT analysis (PDF) 
The message is in the medium (PDF) 
Values into vision (PDF) 
The launch of Sainsbury's Bank (PDF) 
Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
HomeBusiness Theory
Business Theory
Government and EU influences on business activity
Our national government as well as the European Union play a big part in influencing business activity today:
through taxation and spendingthrough laws, directives and...
Marketing and the law
Marketing is designed to achieve profitable sales. It involves the use of powerful tools to manipulate the decisions of individuals and of other firms...
Environmental constraints
Business activity is constrained (limited) by the environment in which the business operates. There are a number of important components of this environment including:
The...
How businesses are affected by international competitors
In the modern world, businesses are increasingly affected by the actions of international competitors as a result of the globalisation process. Globalisation occurs because...
Consumer protection
Consumer protection is the process of defending consumers against unscrupulous practices by producers and sellers. Over time, case law in this country has developed...
Responding to social responsibilities and ethics
Businesses work in a wider social environment in which they have a responsibility to a range of stakeholders including the wider community.
The term Corporate...
Investigating methods of making and receiving payments
There are a number of ways that businesses and individuals can make payments to others. Typical methods of making payments include cheque payments and...
Using a cash flow forecast
A forecast is an estimate of future figures based on experience. You can make forecasts about all sorts of events e.g. the weather, the...
Cash Flow management
Budgets are statements setting out the planned performance of a business type in a table made up of numbers. Usually, these plans deal with...
Investment appraisal
One of the most important long-term decisions for any business relates to investment. Investment is the purchase or creation of assets with the objective...
Contribution and break-even analysis
An important business objective is to break even i.e. to exactly cover your total costs by sales revenue. It is even more desirable to...
International marketing
International marketing involves recognising that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that...
Product life cycle
The product life cycle is the period over which it appeals to customers. The sales performance of any product rises from nothing when the...
The market its definition and structure
A market consists of all the consumers who purchase a particular type of good or service. The market may be subdivided into separate segments...
Marketing and sales
Marketing is the process of identifying, anticipating and then meeting the needs and requirements of consumers in order to make a profit. In contrast,...
The impact of eCommerce on business activity
Selling through websites is the fastest-growing method of trading worldwide, we will discuss the impact of eCommerce on business activity.
There are two primary...
Measuring customer satisfaction
Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Customer satisfaction levels can...
The organisation and change
Organisations change over time in a variety of ways. There are a number of ways in which they might change:
1. From small companies to...
Controlling operations
Operating activities (or operations) are the ongoing activities that a business is involved in - e.g. processing a customer's order in an Argos store,...
Management of change
Organisations change over time in a variety of ways. There are a number of ways in which they might change:
1. From small companies to...
Location
The location of a business is where it is situated e.g. in Central London, Silicon Valley, etc. Where to locate a business is a...
Chain of production
The chain of production consists of the various stages involved in the production of a particular product.
The chain of production for furniture may include...
Production process
The production process is concerned with transforming a range of inputs into those outputs that are required by the market.
This involves two main sets...
Rights and responsibilities of employers and employees
Employers and employees have responsibilities to each other, they should also expect their rights to be upheld. These rights and responsibilities relate to areas...
Recruitment and training
Recruitment takes place from the point when a business decides that it needs to employ somebody up to the point where a pile of...
Remuneration incentives job satisfaction
Remuneration (pay), incentives (such as bonus payments) and job satisfaction are all important in creating motivation at work.
Remuneration and incentives
The sum paid for a...
Managing Change
In order to operate successfully, businesses today need to operate in rapidly changing markets and conditions, developing a culture which is prepared to respond...
Business communications
Communication is the passing on of ideas and information. In business we need good, clear communication. The contact may be between people, organisations or...
Motivation
A motivated employee is someone that works hard because they feel fulfilled when they do so. Motivation is an important area of business research...
Business structure
Every organisation made up of more than one person will need some form of organisational structure. An organisational chart shows the way in which...
Corporate and organisational culture
It is widely recognised that different organisations have distinctive cultures. A commonly used definition of organisational culture is 'the way we see and do...
Business plan
A business plan is a description of a business and its plans for the next one to three years. The plan sets out the...
Aims and objectives
Business activity is focused on the achievement of business aims and business objectives.
A business aim is a goal a business wants to achieve. A...
Devising and implementing a strategy
A strategy is a long-term plan for the whole organisation. Igor Ansoff defined corporate strategy as 'The positioning and relating of the firm/organisation to...
Primary secondary and tertiary activity
Business activity can be conveniently divided up into:
Extractive (primary)
Manufacturing (secondary)
Services (tertiary).
Extractive industries like farming take out things which are already provided by nature, for...