Recruitment and selection at Enterprise Rent-A-Car (MP3) 
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Argos Case Studies
Argos case studies provide insights into their leadership in retail and e-commerce, focusing on innovative logistics and customer service. Discover how Argos maintains its competitive edge.
Re-focussing a company’s culture and marketing mix
Changing the culture at Argos
A company's culture is based on the values and beliefs that are shared across the organisation. It is challenging yet...
Identifying customers and meeting their needs
Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers...