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Argos Case Studies
Argos is a leading UK retailer renowned for its innovative approach to shopping and commitment to enhancing customer experience. Our collection of case studies explores how Argos leverages technology and data analytics to streamline operations and improve the buying journey. From pioneering click-and-collect services and optimising inventory management to implementing effective marketing strategies, these real-world examples highlight Argos’s dedication to meeting consumer needs in a competitive retail landscape. Whether you’re a retail professional, business leader, or student, discover how these case studies can deepen your understanding of retail innovation and inform your strategies for delivering exceptional customer service.
Re-focussing a company’s culture and marketing mix
Changing the culture at Argos
A company's culture is based on the values and beliefs that are shared across the organisation. It is challenging yet...
Identifying customers and meeting their needs
Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers...