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Creating an entrepreneurial partnership

Cosmetics is a huge and fast growing industry comprising fragrances, traditional cosmetics, beauty and skin-care preparations as well as many different hair care and...

Reshaping a well known brand

Consumers make many different buying decisions every day. It is important that large companies developing products for the consumer market-place understand the many factors...

No 7 the relaunch of a brand

When a new product is launched, which is subtly different from existing brands and the new arrival is successful this often leads to hectic...

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