Using sports marketing to engage with consumers (MP3) 
Building a sustainable supply chain (PDF) 
Coca-Cola and sports - Partnership through Competition (PDF) 
Taking direct banking a step further (PDF) 
Legal Services Commission A3 ePoster Edition 14 "Becoming a lean service organisation" 
Building brand equity (PDF) 
Targeting sponsorship within a specialist market niche (PDF) 
Davis Service Group A3 ePoster Edition 15 "Planning a budget" 
Product development through continuous improvement (PDF) 
Sponsoring the Nationwide Football League (PDF) 
UNISON A3 ePoster Edition 16 "Using promotion to campaign for public services" 
Davis A3 ePoster Edition 14 "Managing firms through the business cycle" 
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Great North Eastern Railway Case Studies
The GNER case studies showcase their strategies for leading the UKÕs rail transport industry. Discover how GNER maintained operational efficiency, enhanced customer service, and expanded services to meet the needs of commuters.
Creating the UK’s ultimate travel experience
As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one of the new rail franchises to run train services...