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Kodak Case Studies

Product Launch

Building a photographic system around the user

Product Launch

Building a photographic system around the user

In its simplest form marketing answers the question - What does the customer want to buy? A key definition of marketing is: Marketing is...

Popular Case Studies

Social responsibility – using resources more efficiently

Developing key skills for a lifetime of opportunity

Building community partnerships

Financial management in a retail setting

Operating a statutory body in a commercial environment

Operations management: The Wincanton Way

Growing the value of a business for shareholders

Achieving Better Public Services – The work of the Audit Commission

Using stakeholder partnerships to maintain success and secure the future

How roles and functions contribute to competitive advantage

Powering forward with a new vision

Developing people through decision-making

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Promoting sustainable development

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