Building a photographic system around the user

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In its simplest form marketing answers the question – What does the customer want to buy? A key definition of marketing is: Marketing is the anticipation and identification of consumer wants and needs in order to meet these needs and to make a profit. This case study models this marketing process. It shows how the world’s leading name in imaging researched and produced the photographic system that consumers asked for. The case shows how an intelligent organisation can combine its market research antenna and its…

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