Building a better business through communication

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In a social world, businesses are social organisations. Within any organisation, there is a maze of pathways along which communications travel. Imagine the endless conversations, meetings, letters, memos, electronic transmissions and receipts of messages between people each day. For example, during a typical morning in a busy office you might expect to: write a letter in response to a customer enquiryreceive 3 telephone calls, one of which requires you to phone back after consulting your line manager to clarify some detailscheck your electronic mailbox for…

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