McDonald's Restaurants

The route to fast food franchising

When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California,...

Franchising and entrepreneurship

What is franchising?McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell...

Recruiting selecting and training for success

The importance of recruitmentFor McDonald's, people are its most important asset. This is because customer satisfaction begins...

Staying ahead in a competitive environment

For any business, becoming and staying the market leader is a huge task, even for household names...

Managing Stock To meet Customer Needs

McDonald's is one of only a handful of brands that command instant recognition in virtually every country...

The marketing process

McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to...

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