Managing Change
Making things better
This study focuses on the way in which Philips has transformed its organisation and culture in order to flourish in the modern competitive world. Organisations today operate within…
- Managing Change
Philips
Discover how Philips leverages innovation and technology to achieve business success. These case studies highlight Philips' strategies in healthcare, lighting, and consumer electronics, demonstrating their impact on global markets.
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Philips case studies
Choose a case study by the decision, challenge or business topic you want to understand.
New Product Development
Design as a differentiator
Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes even a ‘fan club’…
- New Product Development
Branding
Brand repositioning and communications
Research Market and product research lie at the heart of any successful business. Market research involves talking to customers to find out what they want and then supporting…
- Branding
Branding
How a brand promise drives change in a multinational organisation
Philips was established in 1891 and made lightbulbs - a simple product. Throughout the years the company increased its portfolio into technology products that became too complex for…
- Branding
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Key business topics
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Company-specific teaching resources
Teach with Philips
These activities refer directly to the case studies on this page. Learners should support answers with evidence from the text.
Lesson starter
What business problem or opportunity is Philips addressing in “Making things better”? Identify the affected stakeholders.
Evidence challenge
Find two pieces of case-study evidence showing how Philips approached branding. Explain why each example matters.
Exam-style evaluation
Evaluate Philips’s approach to branding. Use evidence from “Making things better” and “Design as a differentiator”.
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