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Philips Case Studies

Making things better

This study focuses on the way in which Philips has transformed its organisation and culture in order to flourish in the modern competitive world....

Design as a differentiator

Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...

Brand repositioning and communications

Research Market and product research lie at the heart of any successful business. Market research involves talking to customers to find out what they want...

How a brand promise drives change in a multinational organisation

Philips was established in 1891 and made lightbulbs - a simple product. Throughout the years the company increased its portfolio into technology products that...

Recent Articles

Uncover Fascinating Details

Innovation and Technology Insights: Get a glimpse into the future with our articles on groundbreaking advancements and emerging technologies. From AI and renewable energy to space exploration, we bring you the latest discoveries that are shaping the world of tomorrow.