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Sky Case Studies
Subscribing to broadcasting success
BSkyB will primarily be remembered as the company which changed the face of UK broadcasting, through reflecting our changing lifestyles as we move towards...
Creating consumer demand for SKY TV through sports
Successful marketing involves providing consumers with the goods and services they require, where they want them and when they want them. In this country,...
Sky and the digital revolution
Television is moving into a radical new era, heralding the most exciting televisual developments of your lifetime. Increasingly viewers will take charge of their...
Social marketing in the new millennium
There is a growing consensus within society that companies should take a more active and structured approach to the relationships they have with the...
Building a brand leader
In a few years, British Sky Broadcasting has transformed the way people in Britain watch and use their television. Before Sky, people could never...