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United Biscuits

An enterprising approach to a marketing re launch

Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change over time and other elements of the...

The repositioning of Hobnobs

United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...

Hula Hoops emphasising the core values of the brand

United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...

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