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The Marketing Mix
The use of the marketing mix in product launch
NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold...
Live breathe and wear passion
Have you ever heard of passion in the marketing mix? How about people? Those two Ps never seem to figure alongside the famous four...
The Marketing Mix in the food industry
McCain Foods was founded in 1957 in Canada by the McCain brothers Harrison, Wallace, Robert and Andrew. McCain Foods is now the largest chip...
Using sports marketing to engage with consumers
Today’s consumers have higher expectations than ever before. Dramatic improvements in media, communication and transport have made the world’s economy more connected. Products developed...
The use of social media in promotion
What do the words ‘National Trust’ mean to you? Historic houses? Gardens? An organisation that older people join? All of these are accurate, but...
Planning effective marketing strategies for a target audience
Since it was established in Germany in 1949, by Adolf Dassler, Adidas has been synonymous with the sporting industry. Today, Adidas is a global...
Creating value through the marketing mix
In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business...
Balancing the marketing mix through creative and innovative strategies
The Kellogg Company was founded in 1898 by W.K. Kellogg and his brother, Dr John Harvey Kellogg. Through experimentation with flaked corn, W.K. Kellogg...