The stockbroking revolution


In recent years, there has been a radical transformation in the way in which stocks and shares are traded. At one time, if a member of the public or an organisation wanted to buy or sell stocks and shares, he or she had to pay for the services of specialist stockbrokers and stockjobbers who had the exclusive right to trade and work on the Stock Exchange floor. This form of share trading worked reasonably well in the days before modern communications. However, the development of Information Technology applications, such as on-screen buying and selling, has made the old trading methods redundant. This case study focuses on key aspects of the ‘stockbroking revolution’ and shows how Barclays Stockbrokers has embraced modern technology in order to give customers maximum control of their own stocks and shares trading. In particular, the study explains how Barclays Stockbrokers launched Europe’s first real time fully electronic stockbroking site. The key aspect of this innovation is that it brought ‘second generation trading’ (without human intervention) to the market. The Barclays brand name brings to the new product a strong sense of reassurance about the security of online dealing. The London Stock Exchange The London Stock Exchange plays…

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