Strategically repositioning a business

When faced with the need for change, it is easy to consider the organisation’s current activities and then look for strategies that are familiar and cause the least upheaval. This may mean looking for new markets or improving controls within the business. However, at key stages within the lifetime of every organisation, senior business managers have to make more radical decisions. These have a fundamental impact upon the direction of a business by moving it away from the familiar into new territory. Making such decisions…