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How to Set the Right Social Media Marketing Goals for Your Business

In a few years, the estimated number of people using social media worldwide will reach 4.41 billion. In this estimate, a good amount of users rely on social media for their personal needs. The same goes for businesses and brands, depending on your type of brand and who your audiences are.

There are high chances of you using social media differently compared to other companies. You can sort this out with the help of a social media agency. If you are a small startup, you may use social media to raise your brand awareness.

If you are an art or music group, you may use it to connect with your fans and upload your new creations. And if you are an established business, you make conversations and improve brand engagement through social media.

You can be among anyone of the above categories. When it comes to success in any domain, you have to develop an effective social media strategy. To achieve that, you have to come up with well thought of and realistic goals.

Here are a few ideas you can keep in mind to set up your social media marketing goals:

Learn the Language of Planning

Social media lingo is at large now, and you must know the correct meanings and usage of it when you plan social media marketing goals. A few basic words you should have in your social media dictionary are given below.

  • Goal – It is a primary outcome. It is the general idea of the direction of your company.
  • Strategy – It is the approach you plan to achieve the goal.
  • Objective – It is the specific step you formulate to execute a strategy. It sets up a target around which the strategy is planned.
  • Tactics – It is the “what” of the question, and it means action. It is the tool that is used to achieve the objective of the strategy.

If you approach a social media agency, the first step they will help you with is coming up with these points and directing them towards your domain.

Work With S.M.A.R.T Goal

The S.M.A.R.T Goal framework is also a method used by many individuals and a social media agency. It is used to set clear and achievable goals according to the needs of your business.

So what is S.M.A.R.T Goal Framework?

  • Specific – The more specific your goals are, the more accurately you will work on it.
  • Measurable – Come up with numbers to measure your goals.
  • Attainable – Always set goals that are within limits and within reach.
  • Relevant – The goals you set should be relevant to the success of your business.
  • Timely – The goals should be time-sensitive.

If you follow this framework to set goals, your results will be more quantifiable, directed, and actionable.

Evaluate Your Current Position

Before proceeding with your social media marketing goals, you have to assess where you are right now in social media use. It will give you a fair idea about what is working and what is not. You will also get a starting point to focus on, from which you can branch out your strategies and goals.

Firstly audit your existing social media handles and figure out which needs to be updated and which needs to be removed. Avoid having many accounts with the same content.

To figure out which pages you need to retain, check where the highest number of customers are reaching out to you. Gather demographic information about your customers according to your brand appeal and zero in on the right handle.

Choose the Right Social Media Strategy

There is no one-stop solution when it comes to social media goals and strategy. Based on the social media progress you observe for your business, you have to come up with different strategies and goals. They should be streamlined to achieve success.

  • Network Strategy – If you are branching out into social media for the first time or starting over, this strategy is fundamental to work on. You can reach the right people, the right platform, and have an eye out for competition.
  • Access Strategy – Your business should be accessible to people on social media. You have to make sure you are findable online, be flexible, fast, and keep the process easy and simple.

When you plan on setting up your social media marketing goals, make sure that you are not taking up too much too fast. Set smaller goals and work on one social media strategy at a time. Start slow and go big on the strategy as well as your business.

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