- Edition 12 Managing stock to meet customer needsThis supply chain case study shows how important effective management of stock is for an organisation in both meeting customer needs and controlling costs.
- Edition 11 The marketing processThis marketing planning case study helps students understand essential elements of marketing including marketing objectives, the 4Ps and market research.
- Edition 10 Recruiting, selecting and training for successAs a result of carefully reading the Case Study, students should be able to: outline the key stages and processes involved in a recruitment process, understand why McDonald’s places high emphasis on its people and the recruitment process, know that McDonald’s is committed to training its employees.
- Edition 9 Franchising and entrepreneurshipAs a result of carefully reading the Case Study, students should be able to: understand the concept of franchising , understand the advantages to the franchisee , understand the advantages to the franchisor.
- Edition 8 The route to fast food franchisingThis types of organisation case study examines the success and reasons of franchising and investigates the special three-way relationship that exists between franchisee, franchisor and the suppliers at McDonald’s Restaurants.
- Edition 7 Staying ahead in a competitive environmentThis innovation case study examines the positive way in which McDonald’s is responding to changing customer habits and increased levels of competition. Keeping ahead involves continuous hard work to enhance the reputation of the brand, coupled with product innovation based on detailed market research that indicates how to please customers.
- Case StudiesThe case studies are suitable for all business schools at all levels, the Business Case Studies are constructed around a key element of the business studies curriculum
- By Topic
- External EnvironmentUnderstand the influences of the external environment in the business studies curriculum, see real life examples within our case studies with downloads
- FinanceUnderstand the purpose of the finance function in the business studies curriculum, see real life examples within our case studies with downloads
- MarketingUnderstand the purpose of the marking function in the business studies curriculum, see real life examples within our case studies with downloads
- OperationsUnderstand the purpose of the operations function in the business studies curriculum, see real life examples within our case studies with downloads
- PeopleUnderstand the purpose of the people function in the business studies curriculum, see real life examples within our case studies with downloads
- StrategyUnderstand the purpose of the strategy function in the business studies curriculum, see real life examples within our case studies with downloads
- By Company
- Resources
- By Topic
- eBook Store
- Printed Books By Edition
- Audio Case StudiesOur case studies cover a wide variety of real business topics from Accounting & Finance, Communication and Decision Making to Brand Promotion, External Influences to Strategic Planning.These are intended to not only help students pass exams but to help them gain a fundamental understanding of modern business, preparing them for a future career by bringing theory to life in “actual” business situations and practices.The case studies are designed to support independent learning, creating a number of personal, learning and thinking skills (PLTS), at the same time as encouraging more in depth understanding (and therefore better results), giving teachers and students alike a clear picture of the progress achieved.Although case studies are free to view individually online there is no substitute for having a Audio version to listen to each case study.
- ePostersBuy these A3 sized ePosters as an effective visual aid to learning. Displaying these educational posters in the classroom reinforces key learning points and messages essential to the successful completion of each business module.
- Membership
- Business
- Lifestyle
- Technology
- Contact Us
- 0
