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Philips Case Studies
Discover how Philips leverages innovation and technology to achieve business success. These case studies highlight Philips’ strategies in healthcare, lighting, and consumer electronics, demonstrating their impact on global markets.
Making things better
This study focuses on the way in which Philips has transformed its organisation and culture in order to flourish in the modern competitive world....
Design as a differentiator
Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...
Brand repositioning and communications
ResearchMarket and product research lie at the heart of any successful business. Market research involves talking to customers to find out what they want...
How a brand promise drives change in a multinational organisation
Philips was established in 1891 and made lightbulbs - a simple product. Throughout the years the company increased its portfolio into technology products that...