New technology development in the primary sector (MP3) 
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 | Building a brand in order to sustain its life cycle in full in audio MP3 format taken from edition 10 of Business Case Studies.(podcast) As a result of carefully reading the Case Study, students should be able to:know what is meant by a product life cycleunderstand research is needed to identify the best way of […] | |
| Using promotion to boost sales and brand value in full in audio MP3 format taken from edition 11 of Business Case Studies.(podcast) This case study helps students understand how companies promote above and below the line.Read the case study this MP3 podcast relates to here | |
| Using aims and objectives to create a business strategy in full in audio MP3 format taken from edition 12 of Business Case Studies.(podcast) This case study shows how the use of SMART objectives is an essential part of creating a successful business strategy.Read the case study this MP3 podcast relates to here | |
| Extending the product life cycle in full in audio MP3 format taken from edition 13 of Business Case Studies.(podcast) This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market. Read the case study this […] | |
| Supply chain from manufacturing to shelf in full in audio MP3 format taken from edition 14 of Business Case Studies.(podcast) This case study shows how Kellogg’s fulfils this mission in the later parts of the supply chain from manufacturing to shelf.Read the case study this MP3 podcast relates to here | |
| New products from market research in full in audio MP3 format taken from edition 15 of Business Case Studies.(podcast) This case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand. Read the case study this MP3 podcast relates […] | |
| Building a better workplace through motivation in full in audio MP3 format taken from edition 16 of Business Case Studies.(podcast) This case study focuses on how Kellogg’s motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’.Read the case study this MP3 podcast […] | |
| Devising a communications plan in full in audio MP3 format taken from edition 17 of Business Case Studies.(podcast) This case study examines how Kellogg’s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign. This was in support of its ‘Help give a child a breakfast’ campaign launched […] | |
| Stakeholder engagement in full in audio MP3 format taken from edition 18 of Business Case Studies.(podcast) This case study demonstrates how Kellogg’s business strategy is stakeholder-focused. The company’s decisions and actions are all made with the best interest of its stakeholders at the heart.Read the case study this MP3 podcast relates to here | |
| Meeting customer needs for competitive advantage in full in audio MP3 format taken from edition 9 of Business Case Studies.(podcast) As a result of carefully reading the Case Study, students should be able to:define the term competitive advantageunderstand the importance of differentiation as a competitive strategydistinguish between private and public sector customers.Read the case study […] |