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 | The importance of quality in creating competitive advantage in full in audio MP3 format taken from edition 10 of Business Case Studies.(podcast) As a result of carefully reading the Case Study, students should be able to:know that quality relates to how well a product does what it is intended to doexplain how the ability to […] | |
| The importance of excellent customer service in full in audio MP3 format taken from edition 11 of Business Case Studies.(podcast) This case study helps students understand the importance of understanding what customers want to improve customer service.Read the case study this MP3 podcast relates to here | |
| How market research helps Portakabin to remain at the cutting edge in full in audio MP3 format taken from edition 12 of Business Case Studies.(podcast) This case study helps students understand the importance of market research to successful, customer-led product development.Read the case study this MP3 podcast relates to here | |
| Promoting the brand in full in audio MP3 format taken from edition 13 of Business Case Studies.(podcast) This case study explores how Portakabin uses market analysis to identify customer requirements and promote its brand.Read the case study this MP3 podcast relates to here | |
| Lean production at Portakabin in full in audio MP3 format taken from edition 14 of Business Case Studies.(podcast) This case study focuses on how Portakabin uses lean production methods to ensure it produces aquality product that gives value to the customer.Read the case study this MP3 podcast relates to here | |
| How the role of marketing drives business forwards in full in audio MP3 format taken from edition 15 of Business Case Studies.(podcast) This case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them.Read the case study this MP3 podcast relates to here | |
| Achieving growth through product development in full in audio MP3 format taken from edition 16 of Business Case Studies.(podcast) This case study illustrates how Portakabin, a manufacturer of factory produced buildings, has developed a range of new products called Essential Business Solutions (EBS). The purpose of EBS was to develop products that more closely meet […] | |
| Adding value through health and safety in full in audio MP3 format taken from edition 17 of Business Case Studies.(podcast) This case study explains in detail how Portakabin implements health and safety policy and highlights the benefits this brings to the business.Read the case study this MP3 podcast relates to here | |
| The importance of customer service at Enterprise Rent-A-Car in full in audio MP3 format taken from edition 12 of Business Case Studies.(podcast) This case study demonstrates the importance that Enterprise Rent-A-Car places on the role of excellent customer service in growing the business.Read the case study this MP3 podcast relates to here | |
| Using a range of management styles to lead a business in full in audio MP3 format taken from edition 13 of Business Case Studies.(podcast) This case study focuses on leadership within Enterprise. It shows how its managers use a range of management and leadership styles to support Enterprise’s focus on customers. Read the case study […] |